Is Your Shop Ready?

Post by Pat O'Neill, May 28, 2019, Tips

When it comes to providing your customers with exceptional quality repair service and friendly service, is your shop ready? Chesapeake Automotive Equipment is in the business of providing your shop with the latest technology, tools, and training to ensure your shop is performing optimally.

A successful shop ensures that their customers have a quality experience each and every time. And while state-of-the-art equipment gives you a leading edge among the competition, there are other steps you can take to ensure a positive collision repair experience.

The moment customers walk into your shop, you’ll want to make a perfect first impression to start building a concrete relationship and hopefully encourage repeat and referral business. To provide excellent customer service you must first understand the customers top concerns when choosing the right shop.

Below is a list of the top three concerns when it comes to automotive collision repair processes.

Automotive Paint

One major concern for customers is the ability to obtain an exact paint match for the damaged areas of their vehicle. It’s important for a shop to use the latest painting systems and techniques that are currently used in the ever-evolving automotive manufacturer standards.

Repair shops can also find the color code for the original factory paint on vehicles by using the car’s identification plate (sometimes called the Service Parts Identification). This, along with the trained paint technicians, and the use of modern techniques, can help you achieve a perfect color match.

Safe Repairs

Customers have concerns about the drivability of their vehicles after repairs are complete. Using the most advanced alignment machines will ensure that vehicles with suspension damage are exactly aligned after the repair work is finished. We offer a plethora of alignment equipment solutions. Hunter’s WinAlign^®16.0 makes it easy to align the increasingly popular advanced driver assistance systems (ADAS), that come standard in a multitude of modern vehicles. Without proper alignment, the ADAS system will not properly function.

Frame Damage

If the customer’s vehicle was towed to the shop in a twisted wreck, they want to know if the shop has the ability to repair frame damage the vehicle may have suffered in a collision. Keep in mind, even a minor fender bender can cause frame damage to a vehicle as well.

Today, customers should be informed that repair shops have the ability to perform sophisticated repairs to damaged frames so that it exceeds the original specs from the car manufacturer.

There is no question that the auto body industry is constantly changing. Your shop’s success relies heavily on the ability to perform safe, accurate, high-quality collision repairs and excellent customer service that puts the customers’ needs and concerns first.

Chesapeake Automotive Equipment is here to serve you with all of the tools, training, and equipment to ensure your shop is successful. We provide top-of-the-line general shop and automotive equipment to commercial automotive-related businesses ranging from independent mom and pop auto collision and repair shops to heavy-duty repair facilities to auto dealership groups in Delaware, Maryland, northern Virginia, the West Virginia Panhandle and Washington, D.C. Contact our sales team at 800.604.9653 to find the right solution for your business.