Attend National Meetings to Gain New Market Perspective

Post by Pat O'Neill, June 19, 2019, Tips

Attending national automotive industry meetings and conferences can bring a wealth of knowledge, all under one roof, regarding the industry.

Benefits of Attending National Shows

• Meet with industry leaders to gain a better understanding of the ever-evolving trends in the automotive industry
• Discuss issues and concerns regarding parts definitions
• Have immediate access to a global database of participant knowledge
• Benefit from the connections built on a national level, with a national representative and national positions from a variety of automotive industry sectors
• Save time with all attendees and stakeholders in one location

While it can oftentimes be a challenge to express the value of obtaining connections within our industry, providing you with the tools to do so is a bit easier.

Where to Begin

• WMABA Membership
• SCRS Board Meetings
• SEMA Show

Chesapeake Automotive Equipment continually strives to stay abreast of the emerging trends within the automotive market place by taking advantage of national memberships and regularly attending meetings, conferences, and training events. In doing so, you will gain a clear advantage over those who choose not to.

If you are considering attending and exhibiting your business at a trade event within the industry, there are a few benefits and risks to consider.

Benefits

• Engagement: Trade shows are typically targeted at specific industry and attendees are interested in what you have to share.
• Generate Brand Awareness: Exhibiting at a trade show can be a great way to advertise to a target market and create brand awareness.
• Market Testing: Product and market testing can be carried out at trade shows and exhibitions to gain industry or general opinion about what you are offering.
• Lead Generation: Involvement with a trade show or exhibition can provide you with opportunities to branch out to business-to-business trading and create a customer database from the visitors to your display booth.

Risks

• Timing: Trade shows require at least a day and probably more of your time to be successful with your presence.
• Expense: Traveling to trade shows can be costly and displaying at a trade show can also be costly.
• Competition: Odds are, there will probably be quite a bit of competition. Do your research to find out who typically exhibits at a particular event by obtaining the exhibitor list from the prior year or two.

Complete List of Global Automotive Associations

Chesapeake Automotive Equipment provides top-of-the-line general shop and automotive equipment to commercial automotive-related businesses ranging from independent mom and pop auto collision and repair shops to heavy-duty repair facilities to auto dealership groups along the East Coast. We serve customers in Maryland, Virginia, Metro D.C., West Virginia and Delaware. Contact our sales team at 800.604.9653 to find the right solution for your business.