Chesapeake Automotive Equipment continually strives to stay abreast of the emerging trends within the automotive market place by taking advantage of national memberships and regularly attending meetings, conferences, and training events. In doing so, you will gain a clear advantage over those who choose not to.
If you are considering attending and exhibiting your business at a trade event within the industry, there are a few benefits and risks to consider.
Engagement: Trade shows are typically targeted at specific industry and attendees are interested in what you have to share.
Generate Brand Awareness: Exhibiting at a trade show can be a great way to advertise to a target market and create brand awareness.
Market Testing: Product and market testing can be carried out at trade shows and exhibitions to gain industry or general opinion about what you are offering.
Lead Generation: Involvement with a trade show or exhibition can provide you with opportunities to branch out to business-to-business trading and create a customer database from the visitors to your display booth.
Timing: Trade shows require at least a day and probably more of your time to be successful with your presence.
Expense: Traveling to trade shows can be costly and displaying at a trade show can also be costly.
Competition: Odds are, there will probably be quite a bit of competition. Do your research to find out who typically exhibits at a particular event by obtaining the exhibitor list from the prior year or two.
Chesapeake Automotive Equipment provides top-of-the-line general shop and automotive equipment to commercial automotive-related businesses ranging from independent mom and pop auto collision and repair shops to heavy-duty repair facilities to auto dealership groups along the East Coast. We serve customers in Maryland, Virginia, Metro D.C., West Virginia and Delaware. Contact our sales team at 800.604.9653 to find the right solution for your business.